RIHANNA HELPS NIVEA CELEBRATE 100TH ANNIVERSARY

In commemoration of its 100-year anniversary, skin care company Nivea celebrated its birthday in a big way, and they brought Rihanna along for the ride. The company kicked off a two-day celebration beginning May 9, on the special Nivea Blue Boat cruise in Hamburg, Germany. The event was also followed by a meet and greet with more than 50 Nivea consumers from around the world.

Rihanna signed on as spokesperson for the skin care brand earlier this year, posing nude for their ‘The 100 Years of Skincare for Life’ campaign. In accordance with the endorsement, the company will also sponsor the 23-year-old’s Loud tour, which begins later this month.

“Over the past 100 years, Nivea has been an iconic skincare brand across the world that is built on the trust of our consumers,” Nivea board member Markus Pinger said in a statement. “We are excited to have Rihanna supporting us in our celebration and building a new generation of fans.”