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Saturday, December 24, 2011

Evelyn Lozada Ditches Secret Kisses Lipstick Deal After Threats From Model Read more: Evelyn Lozada Ditches Secret Kisses Lipstick Deal After Threats From Model

Did model Keyshia Dior scare Evelyn Lozada out of her lipstick deal with Secret Kisses? Back in November it was announced that ‘Basketball Wives’ star Evelyn Lozada would be the new spokesperson for Secret Kisses Lipstick and Lip Gloss line, but not everybody was enthusiastic about her new venture. Model and entrepreneur Keyshia Dior who endorsed the lipstick line first apparently wasn’t feeling Evelyn’s deal at all and took to Twitter back in November to let the world know. According to her tweets, she was basically pissed off that Evelyn had the audacity to attend her launch party for her new lipstick line ‘Ka’Oir’ and then double back and sign with the ‘Secret Kisses’ brand which offered identical lipstick shades as hers.
According to sources, Evelyn was paid a hefty sum by Secret Kisses to endorse the brand, however, she only tweeted about the line for four days before Keyshia and her twitter followers started shading her on twitter and Evelyn stopped endorsing the brand altogether. Keyshia was quoted as telling a friend, “I told her not to do the line and she did it anyway imma make her life miserable”. Girls were allegedly harassing Evelyn, calling and threatening her so much that she  feared for her life and she told the brand that she wants out of her contract.   Evelyn hasn’t really mentioned or tweeted about the brand since and now Secret Kisses is suing Keyshia Dior for breach of contract as well as stealing money and stocks — which they alleged she used to start her new line Ka’Oir.
In the full 65-page complaint filed against Keyshia Dior by Ronell Levatte, a/k/a “Big Gates,” the owner, founder and financier of Secret Kisses, LLC, he alleges that:
1) Damages exceed $100,000
2) Ronell & Keyshia joined forces for many business ventures, one of which was to promote Secret Kisses. Ronell owns 51% while Keyshia owns 49% but acted as co-managers.
3) Keyshia started Ka’Oir earlier this year even though she was contractually obligated to Secret Kisses. Around March 2011, she took $7,400 from the company to start Ka’Oir without permission and created another LLC.
4)She began taking customers from Secret Kisses and sending them over to Ka’Oir, saying that products were no longer available on SK’s website and people needed to visit her new site for sales. [Copies and screenshots of Twitter and Facebook messages are included]
5) Keyshia made defaming remarks about Ronell and his company in emails calling SK “bogus” and that Keyshia’s name and likeness were being used “illegally.” Customers made disputes with Paypal requesting refunds after being told the lipsticks were a fake Keyshia Dior brand.
You can read the full 65 page lawsuit here [uploaded by Miss Jia]
Ronell, the owner of Secret Kisses also includes in the lawsuit that he tried to take care of the situation without getting the courts involved first but had no luck.
Meanwhile, it looks as though Evelyn hasn’t fulfilled her contract obligations either and she may end up getting sued as well. She has yet to return the fee she was paid to endorse the product Even though she told the company she feared for her life, she was spotted a few weeks ago taking a pic with Keyshia Dior at Trina’s birthday party.

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